Your Breeder Website’s Homepage: What to Include (and What to Avoid)

What to Include on Your Breeder Website’s Homepage

🐾 1. A Clear, Friendly Headline

Let people know what breed you specialize in and where you're located. Think of this as your elevator pitch in 10 words or less. Example:

“Raising Confident, Healthy Mini Goldendoodles in Northern California”

🐾 2. A Personal Welcome

People buy from people. A warm photo or short video of you with your dogs instantly builds trust. Bonus points for a vertical video that works great on mobile and can also be repurposed as a Reel or TikTok!

🐾 3. Your Breeding Philosophy

Buyers want more than cute puppies—they want to know your values. Briefly explain what makes your program unique. Are you focused on temperament? Early neurological stimulation? Genetic health? Let it shine.

🐾 4. Quality Photos (or Short Videos)

Invest in great lighting and natural settings. If you're tech-savvy, use Canva to stitch together a 15–30 second vertical video of your puppies playing or training—this increases engagement and time on site.

🐾 5. Easy-to-Find Navigation

Make it simple for visitors to find:

• Available Puppies

• Waitlist Info

• Application

• Testimonials

• Contact Page

Stick to no more than 5–6 core links in your main menu to keep it clean and effective.

🐾 6. A Clear Call-to-Action (CTA)

Every homepage should guide your visitor. Whether it’s:

• “Apply for Our Waitlist”

• “Join Our Email List”

• “Meet Our Dogs”

Make it obvious, clickable, and above the fold (visible before someone scrolls).

🐾 7. Trust Boosters

Include logos or badges of:

• Health testing organizations (OFA, Embark, etc.)

• Breed clubs or certifications

• Customer testimonials

• A health guarantee or puppy care promise

What to Avoid on Your Homepage

It’s not just about what you include—what you leave out matters too. Here are some common homepage mistakes:

❌ Outdated Info

If your homepage says “Puppies due Fall 2022,” buyers will bounce. Keep your site current.

❌ Cluttered Design

Big text blocks and unorganized photos create overwhelm. Keep it clean, focused, and mobile-friendly.

❌ Auto-Play Music

It’s outdated, distracting, and often annoying to visitors.

❌ Dead Links

If your “Available Puppies” page leads nowhere, you lose trust instantly.

❌ Photos Without Context

Don’t just post a cute puppy—tell us their name, personality, or parentage. Storytelling sells.

Homepage Mistakes That Drive Visitors Away

Let’s get even more specific. Visitors will leave your site if:

• It’s not mobile-friendly

• They don’t feel emotionally connected

• Navigation is confusing

• There’s no clear next step

Your homepage should feel like a one-on-one conversation with your ideal puppy buyer—friendly, clear, and inviting.

Want to Convert More Visitors? Use Video

Social platforms are teaching people to expect video-first content—and your homepage should match that.

🎥 Here’s Why Video Converts:

• Builds trust faster than text or photos

• Shows personality and passion

• Helps visitors visualize your program and lifestyle

👉 3 Easy Vertical Video Ideas:

1. Meet the Breeder: 30 seconds about who you are and why you breed

2. Puppy Playtime: Capture pups exploring or training

3. Happy Families: Share short clips or reviews from past buyers

Use Canva to trim, add captions, and format for Reels or TikTok, then embed them right on your homepage.

Your Call to Action: The Full List Formula

Want to make sure your homepage hits every point that turns browsers into buyers?

🎯 Download our free checklist:

✅ The Full List Formula – The ultimate homepage layout guide for dog breeders who want more inquiries and a full waitlist before puppies arrive.

👉 Get the Full List Formula Now (insert your lead magnet link here)

Final Thoughts

Your homepage is your digital handshake—it sets the tone, tells your story, and guides your visitors toward a next step. With the right mix of warmth, clarity, and visual storytelling, you’ll turn curious clicks into future forever homes.