Your Patients Are Searching.
Can They Find You?
We audited 6 Fredericton dental offices using our 7-category SEO framework. Not one has proper schema markup. Every single one is invisible to AI. Here is exactly how they compare.
Side-by-Side Comparison
| Dental Office | Technical | On-Page | Content | Schema | AI | Social | Earned | Overall |
|---|---|---|---|---|---|---|---|---|
| #1 York Dental Clinic Custom (Optio Publishing) | 45 | 40 | 55 | 5 | 5 | 40 | 65 | 36 |
| #2 Capital Dental Clinic WordPress | 42 | 35 | 50 | 5 | 3 | 25 | 55 | 31 |
| #3 Fredericton Dental Centre WordPress | 40 | 38 | 45 | 5 | 3 | 30 | 60 | 31 |
| #4 Maple Street Dental WordPress | 38 | 30 | 40 | 0 | 0 | 15 | 35 | 23 |
| #5 Northside Dental Clinic Squarespace | 30 | 20 | 15 | 0 | 0 | 30 | 45 | 20 |
| #6 Brookside Dental Custom (Tymbrel CMS) | 35 | 25 | 30 | 0 | 0 | 20 | 30 | 20 |
Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.
What We Found
Zero dentists have proper schema markup
Not a single dental office has Dentist, LocalBusiness, or MedicalOrganization schema. This means Google and AI systems have no structured way to understand their services, hours, locations, or specialties. In a field where "dentist near me" is one of the highest-intent local searches, this is a massive gap.
Every office is invisible to AI assistants
No dentist has an llms.txt file. Two use platforms (Squarespace, custom CMS) that likely block AI crawlers by default. When someone asks ChatGPT "who is the best dentist in Fredericton," none of these practices are controlling their answer. They are entirely dependent on third-party data.
No one is using meta descriptions
All 6 dental offices are missing meta descriptions. Google is auto-generating snippets from page content. This means none of them control what potential patients see in search results -- Google decides.
One practice is actively blocking crawlers
Fredericton Dental Centre -- the practice with 929 Google reviews -- returns 403 errors to automated crawlers. Despite having the most dominant reputation in the city, their website may be preventing Google's AI features and AI assistants from accessing their content.
Reviews are doing all the heavy lifting
The top 3 practices have a combined 1,450+ Google reviews, all at 4.9 stars. Their reputation is carrying them despite weak websites. The first dentist to combine strong reviews with proper technical SEO will dominate Fredericton's local search.
Individual Dental Office Audits
York Dental Clinic
Custom (Optio Publishing) | 4.9 stars | ~412 reviews
York Dental has the strongest overall presence in this group -- the most reviews (412 at 4.9 stars), the longest history...
Read full audit →Capital Dental Clinic
WordPress | 4.9 stars | ~109 reviews
Capital Dental has the best technical foundation in the group -- WordPress with 30+ pages and a strong downtown location...
Read full audit →Fredericton Dental Centre
WordPress | 4.9 stars | ~929 reviews
Fredericton Dental Centre has the most dominant review profile in the entire city -- 929 reviews at 4.9 stars. They are ...
Read full audit →Maple Street Dental
WordPress | 4.6 stars | ~56 reviews
Maple Street Dental has the ingredients for strong SEO -- WordPress, 20+ pages, two locations, FAQ content, and testimon...
Read full audit →Northside Dental Clinic
Squarespace | 4.8 stars | ~235 reviews
Northside Dental has solid reviews (235 at 4.8 stars) and an active social media presence, but their Squarespace website...
Read full audit →Brookside Dental
Custom (Tymbrel CMS) | 4.4 stars | ~40 reviews
Brookside Dental has more content than most competitors -- 15-20 pages with service breakdowns and an FAQ section. But n...
Read full audit →Is Your Dental Practice Missing Patients?
If your dental office looks anything like the ones we audited above, you are losing patients to competitors who show up first. Get a free audit and see exactly where you stand.