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Will They Find Your Firm?
We audited 6 Fredericton law firms using our 7-category SEO framework. Only one has any schema markup at all. Most are invisible to AI assistants. Here is exactly how they compare.
Side-by-Side Comparison
| Law Firm | Technical | On-Page | Content | Schema | AI | Social | Earned | Overall |
|---|---|---|---|---|---|---|---|---|
| #1 Fidelis Law Droit WordPress | 42 | 35 | 55 | 10 | 5 | 35 | 55 | 34 |
| #2 Melanson Law WordPress | 45 | 40 | 50 | 5 | 3 | 35 | 50 | 33 |
| #3 Whitehead Miles & Allen LLP Wix | 32 | 25 | 35 | 0 | 0 | 25 | 40 | 22 |
| #4 Leading Law WordPress | 38 | 28 | 30 | 0 | 0 | 30 | 30 | 22 |
| #5 The Burke Law Group WordPress | 35 | 20 | 20 | 0 | 0 | 30 | 35 | 20 |
| #6 Peters Rouse Custom/Unknown | 25 | 20 | 20 | 0 | 0 | 10 | 30 | 15 |
Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.
What We Found
Only one firm has any schema markup at all
Fidelis Law has minimal structured data. The other 5 firms have zero schema markup -- no LegalService, no Attorney, no LocalBusiness. When Google or AI systems try to understand what these firms do and where they practice, they are parsing raw HTML and guessing. In legal services, where trust signals matter more than almost any other industry, this is a critical gap.
Every firm is invisible to AI assistants
No firm has an llms.txt file. At least one (Wix-based) likely blocks AI crawlers by default. When someone asks ChatGPT "who is the best personal injury lawyer in Fredericton," none of these firms are controlling their answer. The AI is relying entirely on whatever third-party content it can find.
Not a single firm has a complete meta description
All 6 law firms are missing meta descriptions. For high-intent searches like "divorce lawyer Fredericton" or "personal injury attorney NB," these firms are letting Google write their first impression. In legal services, where the stakes are high and clients are comparing options carefully, this is leaving conversions on the table.
One firm had website downtime during our audit
Peters Rouse's website returned connection refused errors when we tried to audit it. A law firm website that is unreliable is worse than having no website at all. People searching for a lawyer at night or on weekends -- when they need one most -- will move on immediately if the site does not load.
One firm has broken links on lawyer profile pages
Leading Law has team member links pointing to "http://v" instead of proper profile URLs. A potential client clicking on a lawyer's name and getting a dead page creates immediate distrust. In legal services, trust is everything.
Content depth correlates directly with scores
The two highest-scoring firms (Fidelis and Melanson) are also the ones with the most content -- 15-20+ pages with dedicated service pages, resources, and location pages. The lowest-scoring firms have 3-8 pages. In legal SEO, content depth signals expertise. More pages covering more practice areas means more chances to rank.
Individual Law Firm Audits
Fidelis Law Droit
WordPress | 4.9 stars | ~108 reviews
Fidelis has the strongest overall online presence in this group -- 108 reviews at 4.9 stars, 20+ pages of content, Best ...
Read full audit →Melanson Law
WordPress | 5 stars | ~30+ reviews
Melanson Law has the best content strategy in this group -- a real blog, dedicated service pages, and three location pag...
Read full audit →Whitehead Miles & Allen LLP
Wix | 4.6 stars | ~35 reviews
Whitehead Miles has the broadest practice coverage and longest history in the group -- 9 practice areas and nearly 50 ye...
Read full audit →Leading Law
WordPress | 4.5 stars | ~15 reviews
Leading Law has a reasonable site structure -- 6 dedicated service pages on WordPress with social media links. But the e...
Read full audit →The Burke Law Group
WordPress | 4.7 stars | ~25 reviews
Burke Law Group has a good reputation (4.7 stars) and the right platform (WordPress), but the website is barely a brochu...
Read full audit →Peters Rouse
Custom/Unknown | 4.6 stars | ~20 reviews
Peters Rouse has 30 years of history in Fredericton and covers all the major practice areas, but their website returned ...
Read full audit →Is Your Firm Missing Clients?
If your law firm looks anything like the ones we audited above, potential clients are finding your competitors first. Get a free audit and see exactly where you stand.