Industry Audit

Pipes Are Not the Only Thing
That Needs Fixing.

We audited 6 Fredericton plumbing companies using our 7-category SEO framework. Two have no website at all. One has an SSL error scaring away customers. Here is how they all compare.

Side-by-Side Comparison

Plumbing Company	Technical	On-Page	Content	Social	Earned	Overall
#1 Leachmans Plumbing & Heating Wix	30	25	20	15	55	21
#2 Doak's Plumbing & Heating Custom/Unknown	20	15	15	25	35	16
#3 Hello Plumber Inc. Unknown (SSL issues)	10	10	10	30	45	15
#4 Consolidated Services Limited Custom (CDN-hosted)	25	15	10	15	20	12
#5 Fourhorns Plumbing Services Facebook only	0	0	0	35	30	9
#6 SF Plumbing Inc. Facebook only	0	0	0	25	25	7

Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.

What We Found

Two plumbers have no website at all

Fourhorns Plumbing and SF Plumbing operate entirely through Facebook pages and Google Business Profiles. SF Plumbing has a perfect 5.0 rating and was named one of the Three Best Rated in Fredericton -- but the award listing links to a page that does not exist. Every click is a lost customer.

One website has an SSL security error

Hello Plumber's website triggers browser security warnings due to an SSL certificate mismatch. For a business that enters your home, a security warning on your website destroys trust instantly. Despite having 74 Google reviews at 4.8 stars, their website is actively turning people away.

One site still has placeholder text

Consolidated Services has "Write your caption here" and "Button" visible on their homepage. This signals to visitors (and search engines) that the site was never finished. Combined with only 10 Google reviews, their online presence suggests a business that is not actively invested in being found.

Zero plumbers have any schema markup

Not a single plumbing company has Plumber, HomeAndConstructionBusiness, or LocalBusiness schema. "Emergency plumber near me" is one of the highest-intent, highest-urgency local searches. None of these businesses are structured for it.

Leachmans is winning on history alone

With 70 years in business, 107 Google reviews, and a BBB A+ rating, Leachmans has the strongest earned visibility. But even they are leaving massive opportunity on the table -- no schema, no meta descriptions, and an empty blog on a Wix site. The first plumber to properly optimize their website will own this market.