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We audited 6 Fredericton pizza restaurants using our 7-category SEO framework. Not one has proper schema markup. Most are invisible to AI. Here is exactly how they compare.
Side-by-Side Comparison
| Restaurant | Technical | On-Page | Content | Schema | AI | Social | Earned | Overall |
|---|---|---|---|---|---|---|---|---|
| #1 Luna Pizza Wix | 38 | 18 | 12 | 8 | 5 | 35 | 42 | 23 |
| #2 Milda's Pizzas & More Static HTML (Netlify) | 32 | 22 | 8 | 0 | 3 | 45 | 52 | 23 |
| #3 Gisele's Pizzeria WordPress | 35 | 28 | 15 | 10 | 5 | 30 | 40 | 23 |
| #4 RustiCo / King West Brewing Squarespace | 28 | 25 | 18 | 5 | 3 | 30 | 48 | 22 |
| #5 Coastline Pizza & More Squarespace | 30 | 35 | 10 | 5 | 0 | 28 | 35 | 20 |
| #6 Jack's Pizza & Donair None (parked GoDaddy domain) | 0 | 0 | 0 | 0 | 0 | 25 | 38 | 9 |
Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.
What We Found
Zero proper schema markup
Not a single restaurant has Restaurant or LocalBusiness schema with complete data. Coastline has a LocalBusiness block but the address and hours fields are empty strings. Google and AI systems are guessing what these businesses do and where they are.
AI discoverability is nearly zero across the board
No restaurant has an llms.txt file. Two Squarespace sites actively block AI crawlers. When someone asks ChatGPT "best pizza in Fredericton," these businesses are relying entirely on third-party data. None are controlling their own narrative.
One business has no website at all
Jack's Pizza & Donair has a domain (jackspizza.ca) that is parked on GoDaddy. Despite 173 Google reviews, their entire online presence is social media and delivery apps. They are invisible to desktop search and AI.
Meta descriptions are mostly missing
4 of 6 restaurants have no meta description. Google is writing its own snippet from page content. This means Google decides how to present your business in search results, not you.
Milda's is winning on reputation alone
With a 4.7 rating, 200+ reviews, 8,484 Facebook likes, and listings on 10+ directories, Milda's has the strongest earned visibility despite having only a single-page website. Imagine what proper SEO would do for them.
Individual Restaurant Audits
Luna Pizza
Wix | 4.2 stars | ~168 reviews
Luna Pizza has the strongest brand history in the group (53 years) and decent review volume, but their Wix website is es...
Read full audit →Milda's Pizzas & More
Static HTML (Netlify) | 4.7 stars | ~200+ reviews
Milda's has the best reputation in the group -- highest Google rating, strongest social following, and the most director...
Read full audit →Gisele's Pizzeria
WordPress | 4.4 stars | Unknown reviews
Gisele's has the best technical foundation in the group -- WordPress with Yoast, GA4 tracking, and the most pages. But t...
Read full audit →RustiCo / King West Brewing
Squarespace | 4 stars | ~108 (TripAdvisor) reviews
Rustico has the broadest third-party presence thanks to the brewery angle -- they show up on beer directories, tourism s...
Read full audit →Coastline Pizza & More
Squarespace | 4.7 stars | ~55 reviews
Coastline has the best on-page SEO in the group -- they actually wrote a meta description with keywords. But they are un...
Read full audit →Jack's Pizza & Donair
None (parked GoDaddy domain) | 4.2 stars | ~173 reviews
Jack's Pizza has the worst digital presence in the group. Their domain (jackspizza.ca) is parked on GoDaddy with zero co...
Read full audit →Is Your Restaurant Missing Customers?
If your restaurant looks anything like the ones we audited above, you are leaving customers on the table. Get a free audit and see exactly where you stand.