Content Marketing

Fredericton Content Marketing for SEO.
4 New Pieces Every Month. Written, Optimized, Published.

48 pieces of content in a year. Each one targeted to a real search query. Each one with proper schema markup. Each one internally linked to the rest of your site. This is how Fredericton businesses build organic traffic that does not disappear when the ad budget stops.

Six Kinds of Content, Matched to Intent

Not every piece of content is a blog post. The format depends on what your customers are searching for and where they are in the buying journey. Every month mixes formats to cover the full intent spectrum:

Blog Posts

When: When you need to capture informational or long-tail search queries.

Example: "How often should you get your furnace serviced in Fredericton?" published by an HVAC business.

Schema: Article, FAQPage

Location Pages

When: When you serve multiple neighborhoods, towns, or service areas.

Example: "Plumbing services in Hanwell" for a plumber that serves the whole Capital Region.

Schema: LocalBusiness, Service

Industry or Service Pages

When: When a core service needs its own optimized page.

Example: "Commercial cleaning services for Fredericton offices" with service-specific schema.

Schema: Service, FAQPage

FAQ Hubs

When: When you have a topic customers ask about repeatedly.

Example: "FAQ about dental implants" for a Fredericton dental practice.

Schema: FAQPage

Comparison or Buyer's Guides

When: When customers compare options before buying.

Example: "Gas vs. electric furnace: what's best for Fredericton winters" for an HVAC company.

Schema: Article, FAQPage

Case Studies

When: When social proof closes the sale.

Example: "How we helped [Local Business] book 40% more appointments in 3 months" for a professional service.

Schema: Article, Review

Our Monthly Content Process

01

Keyword Discovery

We pull data from Google Search Console (what you already get impressions for but do not rank for), competitor content gaps, and AnswerThePublic-style AI query mining. Every piece targets a specific search query with real volume.

02

Intent Match

A blog post will not convert someone ready to book a service. A service page will not rank for an informational query. We match format to intent so the content actually performs instead of just existing.

03

Drafting

Every piece is custom-written for your business and your audience. No AI slop. No recycled agency templates. The content sounds like you and answers the query completely.

04

Schema and Structure

Full schema markup appropriate to the content type. Clear H1, H2, and H3 structure. FAQ sections where relevant. Image alt text. Everything Google and AI crawlers need to understand and cite the content.

05

Internal Linking

Every new piece links to relevant existing pages and gets linked from existing pages. This is how content compounds: each new piece lifts the ones around it.

06

Publish and Monitor

The piece goes live, gets submitted to Search Console, and we track rankings over the next 60-90 days. If a piece underperforms, we refresh it. If it overperforms, we expand the topic cluster.

What Our Monthly Content Replaces

Instead of: Buying Google Ads every month

You get: Content that ranks and keeps driving traffic after you stop paying for it. Ads stop the moment the budget stops. Content keeps compounding.

Instead of: Hiring a freelance writer

You get: Content tied directly to SEO strategy, with schema and internal linking, not just words on a page. Most freelance content never ranks because it is written in isolation from search strategy.

Instead of: Paying an AI tool to write in bulk

You get: Content that reads like a human wrote it, because a human did. AI-generated content without human editing is both low-ranking and a liability for business credibility.

Instead of: Doing nothing because content feels overwhelming

You get: 4 pieces published every month, on schedule, without you having to write, plan, or approve anything unless you want to.

Pricing

Included in the $599 Monthly SEO Plan.

Content is not a separate line item. The $599 a month plan includes 4 new pieces of content every month along with everything else -- Google Business Profile management, reviews, schema, citations, and AI discoverability. No contract. Cancel any time with 30 days' notice.

Freelance writers charge $150 to $400 per blog post. At 4 pieces a month, that alone would run you $600 to $1,600 -- and none of it would include the SEO strategy, schema, internal linking, or distribution that makes content actually rank.

Content Marketing FAQ

Why 4 pieces of content a month instead of 1 or 10?

One piece a month is too slow to compound -- by the time a piece ranks in 60-90 days, you only have two or three pieces working for you. Ten pieces a month is too much for a single Fredericton business to sustain and usually ends up as AI slop. Four is the number where you build a real content library across a year (48 pieces), each one targeted, each one compounding.

Are these just blog posts?

No. The mix depends on your business. A service business might get 2 location pages, 1 FAQ hub, and 1 blog post in a given month. A SaaS startup might get 4 long-form content pieces. A Fredericton dentist might get 3 service-specific pages and 1 blog post. We pick the format that captures the query opportunity we are targeting.

Do you use AI to write the content?

We use AI as a research and first-draft tool. Every piece is rewritten and edited by a human before it goes live. AI-only content is a liability: it sounds generic, gets flagged by Google's helpful content update, and never cites as an expert source in AI answers. Our content reads like a human wrote it because a human did.

Can I review each piece before it publishes?

Yes, if you want to. Most clients prefer to approve the monthly content plan up front and let us publish without line-item approvals. A few clients want to review every piece. Either workflow is fine. Just tell us your preference.

What if a piece does not rank?

We track every piece in Search Console for 90 days. If a piece does not rank in its target position range, we refresh it -- expanded content, better schema, more internal links, or a pivot to a related query. Refreshes are included in the monthly plan.

Will the content show up in ChatGPT and AI answers?

That is an explicit design goal. Every piece has schema markup, clear structure, and content that is easy for AI systems to extract. Our content regularly shows up in Perplexity citations and Google AI Overviews. AI discoverability is monitored as part of monthly reporting.

See What 4 Months of Content Would Look Like

The free audit includes a sample content plan for your business: 8 piece titles targeted to real search queries. No commitment.