Someone in Fredericton Is Shopping for a Car Right Now.
Will They Find Your Dealership?
We audited 6 Fredericton car dealerships using our 7-category SEO framework. Every single one is missing schema markup. Most have no analytics tracking. Here is exactly how they compare.
Side-by-Side Comparison
| Dealership | Technical | On-Page | Content | Schema | AI | Social | Earned | Overall |
|---|---|---|---|---|---|---|---|---|
| #1 Wood Motors Ford D2C Media (dealer platform) | 42 | 48 | 42 | 58 | 5 | 55 | 65 | 46 |
| #2 Riverview Ford Lincoln D2C Media (dealer platform) | 55 | 60 | 75 | 10 | 5 | 55 | 75 | 42 |
| #3 Jim Gilbert's Wheels and Deals Custom / WordPress hybrid | 45 | 35 | 60 | 10 | 5 | 70 | 85 | 38 |
| #4 Fairview Dodge Jeep Chrysler SM360 (dealer platform) | 52 | 58 | 35 | 55 | 5 | 30 | 40 | 38 |
| #5 Steele Hyundai Fredericton D2C Media (dealer platform) | 38 | 42 | 30 | 60 | 5 | 35 | 50 | 38 |
| #6 Fredericton Toyota 360.Agency (dealer platform) | 55 | 50 | 65 | 10 | 5 | 40 | 60 | 35 |
Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.
What We Found
Zero dealerships have AutoDealer or Vehicle schema
Not a single dealership has AutoDealer, Vehicle, or even proper LocalBusiness schema markup. "Car dealerships near me" and "used cars Fredericton" are high-intent, high-value searches. None of these businesses are structured for them. Vehicle schema alone could surface individual cars in Google rich results, but nobody is using it.
Most dealerships have no analytics tracking
The majority of these dealerships have no visible Google Analytics, GTM, or any tracking code on their sites. They are spending money on advertising and inventory but have no idea which channels actually drive traffic. You cannot optimize what you do not measure.
Two dealerships have non-mobile-friendly viewports
Steele Hyundai and Wood Motors both run on the D2C Media platform, which sets the viewport to width=960 instead of width=device-width. This means the sites are not mobile-responsive. More than half of car shopping starts on a phone. These sites will fail Google's Core Web Vitals mobile tests, and real buyers will bounce.
Platform lock-in is the biggest barrier
Every dealership here runs on a vendor platform (360.Agency, D2C Media, SM360). These platforms deliver clean templates but miss modern SEO fundamentals. Two D2C dealerships share the same verification tokens and both have no meta description. Dealers who want to fix these issues often need vendor cooperation or a platform change.
One dealership is giving away its SEO authority
Jim Gilbert's Wheels and Deals hosts their blog on frederictonusedcars.wordpress.com instead of their own domain. Every blog post, every backlink earned by that content, builds authority on WordPress.com instead of wheelsanddeals.ca. With 3,000+ Google reviews and a 45-year brand, moving the blog to their own domain would be one of the highest-impact fixes any dealership in this group could make.
Reviews are the strongest signal across the board
Fredericton car dealerships have strong review profiles. Jim Gilbert's leads with 3,000+ reviews, but every dealership in this audit has substantial review volume. This is their biggest asset, and none of them are leveraging it with AggregateRating schema. Reviews are what AI systems use to decide who to recommend. Structured review data is the fastest win for any dealership here.
Individual Dealership Audits
Wood Motors Ford
D2C Media (dealer platform) | 4.6 stars | ~520+ reviews
Wood Motors Ford is the strongest dealership in this audit by earned authority alone. A 4.6-star Google rating with 520+...
Read full audit →Riverview Ford Lincoln
D2C Media (dealer platform) | 4.5 stars | ~520+ reviews
Riverview Ford has the strongest content game of the six, with a real blog, deep vehicle listings, and a TikTok presence...
Read full audit →Jim Gilbert's Wheels and Deals
Custom / WordPress hybrid | 4.6 stars | ~3,000+ reviews
Jim Gilbert's is a beloved local brand with enormous community trust and the strongest social media footprint of any dea...
Read full audit →Fairview Dodge Jeep Chrysler
SM360 (dealer platform) | 3.7 stars | ~150+ reviews
Fairview runs on the SM360 dealer platform, which gives them a baseline of schema markup and OG tags out of the box. But...
Read full audit →Steele Hyundai Fredericton
D2C Media (dealer platform) | 4.3 stars | ~300+ reviews
Steele Hyundai Fredericton benefits from the Steele Auto Group corporate umbrella and has one of the more complete schem...
Read full audit →Fredericton Toyota
360.Agency (dealer platform) | 4 stars | ~480+ reviews
Fredericton Toyota has decent content depth and clean URL structure thanks to the 360.Agency platform, but the platform ...
Read full audit →Your Platform Won't Fix This. We Will.
Every dealership here is locked into a vendor platform that won't add schema, fix meta tags, or prepare for AI search. We bypass the platform and inject what is missing. $699/mo, no contracts.