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Steele Hyundai Fredericton
SEO Visibility Audit

1165 Hanwell Rd, Fredericton, NB E3C 1A5506-450-0800D2C Media (dealer platform)frederictonhyundai.com/
Technical SEO
38
On-Page SEO
42
Content
30
Schema
60
AI Discoverability
5
Social SEO
35
Earned Visibility
50
Overall
38

Summary

Steele Hyundai Fredericton benefits from the Steele Auto Group corporate umbrella and has one of the more complete schema implementations in the market, with geo data, service offers, and multi-language support. But they are badly let down by having no meta description at all and a non-responsive viewport setting. Zero original content and no AI discoverability work means they are leaving a lot of search visibility on the table.

Strengths

  • ✓JSON-LD AutomotiveBusiness schema is comprehensive with geo coordinates, contactPoint with English and French, and four service types
  • ✓Canonical tag properly set to the correct domain
  • ✓GA4 tracking active plus Google Ads conversion tracking
  • ✓Four social profiles linked in schema sameAs: Facebook, LinkedIn, YouTube, and Twitter
  • ✓Open Graph tags present with proper image dimensions
  • ✓Bing Webmaster Tools verified and multiple Google Search Console verifications active
  • ✓Part of the Steele Auto Group corporate network, which provides brand authority and directory backlinks

Weaknesses

  • ✗No meta description tag at all. Google is guessing the search snippet
  • ✗Viewport set to width=960 instead of width=device-width. Not mobile-friendly and will fail Core Web Vitals
  • ✗No blog, no news section, no educational content visible on homepage
  • ✗No FAQ schema, no Vehicle schema, no Service schema beyond basic makesOffer entries
  • ✗No llms.txt, no AI-specific structured data, no crawler directives for AI tools
  • ✗Homepage content is almost entirely dynamic widgets with very little indexable text
  • ✗OG image format is .webp which some social platforms still struggle with for previews

Score Breakdown

Technical SEO

38/100

On-Page SEO

42/100

Content

30/100

Schema

60/100

AI Discoverability

5/100

Social SEO

35/100

Earned Visibility

50/100

Dealership Details

Specialty: New and used Hyundai vehicles, sales, financing, service, parts
Platform: D2C Media (dealer platform)
Google Rating: 4.3 stars
Google Reviews: ~300+
Address: 1165 Hanwell Rd, Fredericton, NB E3C 1A5
Phone: 506-450-0800

How Steele Hyundai Fredericton Compares

See how Steele Hyundai Fredericton stacks up against the other Fredericton car dealerships we audited.

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