York Dental Clinic
SEO Visibility Audit
401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6(506) 451-1085Custom (Optio Publishing)yorkdentalclinic.com
Technical SEO
45
On-Page SEO
40
Content
55
Schema
5
AI Discoverability
5
Social SEO
40
Earned Visibility
65
Overall
36
Summary
York Dental has the strongest overall presence in this group -- the most reviews (412 at 4.9 stars), the longest history (46 years), and the most content pages. But the website is built on a niche CMS (Optio Publishing) with /node/ URLs, no schema, no meta descriptions, and no analytics. They are winning entirely on reputation. Proper technical SEO and schema would put them in a league of their own.
Strengths
- ✓Largest site in the group -- 25-30 pages with dedicated service pages
- ✓4.9 stars with 412 Google reviews -- strongest review profile in Fredericton
- ✓46+ years in business -- massive local brand recognition
- ✓Active on Facebook, Instagram, and YouTube
- ✓Dedicated reviews page and patient video testimonials
Weaknesses
- ✗No meta description on any page -- Google is writing its own snippets
- ✗No LocalBusiness or Dentist schema markup anywhere
- ✗Uses /node/ URL structure (Optio CMS) -- not SEO-friendly slugs
- ✗No Google Analytics or Tag Manager detected
- ✗No llms.txt or AI crawler directives -- invisible to AI assistants
- ✗Title tag is 72 characters with pipe separators -- could be tighter
Score Breakdown
Technical SEO
45/100On-Page SEO
40/100Content
55/100Schema
5/100AI Discoverability
5/100Social SEO
40/100Earned Visibility
65/100Practice Details
Specialty: General, cosmetic, implants, orthodontics
Platform: Custom (Optio Publishing)
Google Rating: 4.9 stars
Google Reviews: ~412
Address: 401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6
Phone: (506) 451-1085
How York Dental Clinic Compares
See how York Dental Clinic stacks up against the other Fredericton dental offices we audited.
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