York Dental Clinic
SEO Visibility Audit

401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6(506) 451-1085Custom (Optio Publishing)yorkdentalclinic.com
Technical SEO
45
On-Page SEO
40
Content
55
Schema
5
AI Discoverability
5
Social SEO
40
Earned Visibility
65
Overall
36

Summary

York Dental has the strongest overall presence in this group -- the most reviews (412 at 4.9 stars), the longest history (46 years), and the most content pages. But the website is built on a niche CMS (Optio Publishing) with /node/ URLs, no schema, no meta descriptions, and no analytics. They are winning entirely on reputation. Proper technical SEO and schema would put them in a league of their own.

Strengths

  • Largest site in the group -- 25-30 pages with dedicated service pages
  • 4.9 stars with 412 Google reviews -- strongest review profile in Fredericton
  • 46+ years in business -- massive local brand recognition
  • Active on Facebook, Instagram, and YouTube
  • Dedicated reviews page and patient video testimonials

Weaknesses

  • No meta description on any page -- Google is writing its own snippets
  • No LocalBusiness or Dentist schema markup anywhere
  • Uses /node/ URL structure (Optio CMS) -- not SEO-friendly slugs
  • No Google Analytics or Tag Manager detected
  • No llms.txt or AI crawler directives -- invisible to AI assistants
  • Title tag is 72 characters with pipe separators -- could be tighter

Score Breakdown

Technical SEO

45/100

On-Page SEO

40/100

Content

55/100

Schema

5/100

AI Discoverability

5/100

Social SEO

40/100

Earned Visibility

65/100

Practice Details

Specialty: General, cosmetic, implants, orthodontics
Platform: Custom (Optio Publishing)
Google Rating: 4.9 stars
Google Reviews: ~412
Address: 401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6
Phone: (506) 451-1085

How York Dental Clinic Compares

See how York Dental Clinic stacks up against the other Fredericton dental offices we audited.

View Full Comparison Table →

Want This Level of Detail for Your Practice?

Get a free SEO audit of your dental practice across all 7 categories. Same framework, same scoring, same actionable insights.