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York Dental Clinic
SEO Visibility Audit

401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6(506) 451-1085Custom (Optio Publishing)yorkdentalclinic.com
Technical SEO
45
On-Page SEO
40
Content
55
Schema
5
AI Discoverability
5
Social SEO
40
Earned Visibility
65
Overall
36

Summary

York Dental has the strongest overall presence in this group, the most reviews (412 at 4.9 stars), the longest history (46 years), and the most content pages. But the website is built on a niche CMS (Optio Publishing) with /node/ URLs, no schema, no meta descriptions, and no analytics. They are winning entirely on reputation. Proper technical SEO and schema would put them in a league of their own.

Strengths

  • ✓Largest site in the group, 25-30 pages with dedicated service pages
  • ✓4.9 stars with 412 Google reviews, strongest review profile in Fredericton
  • ✓46+ years in business, massive local brand recognition
  • ✓Active on Facebook, Instagram, and YouTube
  • ✓Dedicated reviews page and patient video testimonials

Weaknesses

  • ✗No meta description on any page, Google is writing its own snippets
  • ✗No LocalBusiness or Dentist schema markup anywhere
  • ✗Uses /node/ URL structure (Optio CMS), not SEO-friendly slugs
  • ✗No Google Analytics or Tag Manager detected
  • ✗No llms.txt or AI crawler directives, invisible to AI assistants
  • ✗Title tag is 72 characters with pipe separators, could be tighter

Score Breakdown

Technical SEO

45/100

On-Page SEO

40/100

Content

55/100

Schema

5/100

AI Discoverability

5/100

Social SEO

40/100

Earned Visibility

65/100

Practice Details

Specialty: General, cosmetic, implants, orthodontics
Platform: Custom (Optio Publishing)
Google Rating: 4.9 stars
Google Reviews: ~412
Address: 401 Bishop Dr, Suite 103, Fredericton, NB E3C 2M6
Phone: (506) 451-1085

How York Dental Clinic Compares

See how York Dental Clinic stacks up against the other Fredericton dental offices we audited.

View Full Comparison Table →

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