ICS Creative Agency
SEO Visibility Audit
41 Princess Street, Saint John, NB(506) 214-3427WordPress (Beaver Builder, WP Rocket, Yoast SEO, HubSpot CRM)icscreativeagency.com/
Technical SEO
78
On-Page SEO
75
Content
80
Schema
50
AI Discoverability
15
Social SEO
65
Earned Visibility
70
Overall
54
Summary
ICS Creative Agency has the most sophisticated marketing stack in this group with HubSpot CRM integration and a professional WordPress build. Their content depth and review profile are both strong. But they are based in Saint John, not Fredericton, and their meta tags do not target Fredericton at all. Their schema is still Yoast defaults with no local business data, and their llms.txt is broken. Strong operator, weak local SEO.
Strengths
- ✓HubSpot CRM integration shows serious marketing infrastructure
- ✓WP Rocket caching for performance optimization
- ✓Yoast schema markup with WebPage, BreadcrumbList, and SearchAction
- ✓Strong meta description targeting 'New Brunswick digital marketing agency'
- ✓Twitter Card markup configured
- ✓24 Facebook reviews with 90% recommendation rate
- ✓Beaver Builder is a professional-grade page builder (better choice than most competitors)
Weaknesses
- ✗Based in Saint John, not Fredericton. Serves the Fredericton market but is not a local agency
- ✗No LocalBusiness or ProfessionalService schema despite being a local service business
- ✗llms.txt URL returns the homepage HTML, not an actual llms.txt file (broken redirect via WP Rocket)
- ✗No GA4 tracking detected in the source. Relies on HubSpot analytics only
- ✗Schema lacks address, phone, service area, and social profile links
- ✗Heavy JavaScript payload from WP Rocket lazy loading adds complexity to crawler rendering
- ✗No Fredericton-specific keyword targeting in meta title or description
Score Breakdown
Technical SEO
78/100On-Page SEO
75/100Content
80/100Schema
50/100AI Discoverability
15/100Social SEO
65/100Earned Visibility
70/100Agency Details
Specialty: Web design, SEO, paid ads, content marketing, social media, graphic design, video production, e-commerce
Platform: WordPress (Beaver Builder, WP Rocket, Yoast SEO, HubSpot CRM)
Google Rating: 4.8 stars
Google Reviews: ~24
Address: 41 Princess Street, Saint John, NB
Phone: (506) 214-3427
How ICS Creative Agency Compares
See how ICS Creative Agency stacks up against the other Fredericton marketing agencies we audited.
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