Can Your Marketing Agency
Market Themselves?
We audited 6 Fredericton marketing agencies using our 7-category SEO framework. These are the businesses that sell SEO, web design, and digital marketing to others. The results are telling.
Side-by-Side Comparison
| Agency | Technical | On-Page | Content | Schema | AI | Social | Earned | Overall |
|---|---|---|---|---|---|---|---|---|
| #1 TRL Solutions WordPress (Engitech theme, Elementor, Yoast SEO) | 70 | 72 | 65 | 48 | 55 | 55 | 65 | 56 |
| #2 ICS Creative Agency WordPress (Beaver Builder, WP Rocket, Yoast SEO, HubSpot CRM) | 78 | 75 | 80 | 50 | 15 | 65 | 70 | 54 |
| #3 Kiers Marketing WordPress (Divi + Elementor, Yoast SEO) | 72 | 75 | 70 | 55 | 10 | 70 | 45 | 52 |
| #4 The Ginger Agency WordPress (custom theme, Yoast SEO) | 65 | 68 | 65 | 40 | 5 | 60 | 55 | 42 |
| #5 Raven Performance WordPress (SiteGround hosting, Yoast SEO) | 68 | 70 | 55 | 55 | 5 | 40 | 20 | 35 |
| #6 Forme Agency Wix | 35 | 30 | 40 | 10 | 0 | 35 | 15 | 15 |
Scores are 0-100 based on our 7-category, 53-signal audit framework. Red (0-30) = critical gaps. Orange (31-60) = needs work. Green (61-100) = solid.
What We Found
Not a single agency has LocalBusiness schema
Every agency in this group sells web design and digital marketing, yet none have implemented LocalBusiness or ProfessionalService schema on their own sites. They all use generic Yoast defaults (WebPage, BreadcrumbList) that provide no local business context to Google or AI systems. If they are not doing it for themselves, ask what they are doing for their clients.
One agency built their site on Wix
Forme Agency sells web design and digital marketing but built their own site on Wix with zero schema markup, no analytics tracking, no Google reviews, and no contact information visible. For a business that sells marketing services, this is the digital equivalent of a mechanic driving a car with no engine.
Only one agency has llms.txt
TRL Solutions is the only agency with a working llms.txt file, and even that is auto-generated by Yoast rather than custom-tuned. ICS Creative's llms.txt URL returns their homepage HTML (broken redirect). In 2026, AI systems are increasingly how people find service providers, and only one local marketing agency is even partially prepared for it.
Google reviews are shockingly low across the board
Kiers Marketing has been in business since 1984 and has 3 Google reviews. The Ginger Agency has been around since 2009 and has 5. These are agencies that help clients manage their online reputation. The strongest review profile in the group is TRL Solutions with 21 reviews at 5.0 stars. For agencies that sell review management, these numbers tell a story.
The best agency site is not even in Fredericton
ICS Creative Agency, based in Saint John, has the strongest technical foundation with HubSpot CRM, WP Rocket, and the deepest content. But their meta tags do not target Fredericton at all. Meanwhile, Raven Performance lists a Fredericton address but their title tag says "Toronto." Local signals matter, and even marketing agencies are getting them wrong.
Individual Agency Audits
TRL Solutions
WordPress (Engitech theme, Elementor, Yoast SEO) | 5 stars | ~21 reviews
TRL Solutions has the strongest AI discoverability of any agency in this group thanks to their llms.txt file, even if it...
Read full audit →ICS Creative Agency
WordPress (Beaver Builder, WP Rocket, Yoast SEO, HubSpot CRM) | 4.8 stars | ~24 reviews
ICS Creative Agency has the most sophisticated marketing stack in this group with HubSpot CRM integration and a professi...
Read full audit →Kiers Marketing
WordPress (Divi + Elementor, Yoast SEO) | 5 stars | ~3 reviews
Kiers has been around since 1984 and has strong brand recognition in Fredericton, but their digital presence does not ma...
Read full audit →The Ginger Agency
WordPress (custom theme, Yoast SEO) | 4.5 stars | ~5 reviews
The Ginger Agency has built a custom WordPress theme, which shows they can do the work. But the fundamentals are missing...
Read full audit →Raven Performance
WordPress (SiteGround hosting, Yoast SEO) | N/A stars | ~0 reviews
Raven Performance is the newest agency in this group and it shows. Their WordPress build is clean and their schema is sl...
Read full audit →Forme Agency
Wix | N/A stars | ~0 reviews
Forme Agency positions itself as a boutique marketing agency, but their site is built on Wix with zero schema markup, no...
Read full audit →Looking for a Marketing Agency That Practices What They Preach?
Before hiring a marketing agency, check their own SEO. If they have not done the work for themselves, ask why they would do it for you. Get a free audit and see how your business compares.