Fredericton Local Search & AI Visibility
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Leachmans Plumbing & Heating
SEO Visibility Audit

127 Riverside Dr, Fredericton, NB E3A 3X9(506) 458-9420Wixleachmans.ca
Technical SEO
30
On-Page SEO
25
Content
20
Schema
0
AI Discoverability
0
Social SEO
15
Earned Visibility
55
Overall
21

Summary

Leachmans has the strongest earned visibility in this group -- 107 Google reviews, BBB A+ accreditation, and nearly 70 years of history. But their Wix website is barely functional for SEO. No meta descriptions, no schema, no analytics, and an empty blog section. Their reputation is doing all the work. The FAQ page is a missed opportunity -- with FAQ schema, it could earn rich snippets in Google for common plumbing questions.

Strengths

  • ✓107 Google reviews -- highest review volume in this group by far
  • ✓BBB Accredited with A+ rating -- strong trust signal
  • ✓In business since 1956 -- nearly 70 years of brand recognition
  • ✓Blog section exists in navigation (content foundation)
  • ✓FAQ page -- potential for featured snippets if marked up

Weaknesses

  • ✗Wix platform -- limited SEO control and flexibility
  • ✗No meta description on any page
  • ✗Zero schema markup -- no LocalBusiness, Plumber, or Service schema
  • ✗No Google Analytics or tracking detected
  • ✗No social media links on the website
  • ✗Wix likely blocks AI crawlers by default
  • ✗Blog appears empty or inactive despite being in navigation
  • ✗Only 8 pages total -- thin for a 70-year-old business

Score Breakdown

Technical SEO

30/100

On-Page SEO

25/100

Content

20/100

Schema

0/100

AI Discoverability

0/100

Social SEO

15/100

Earned Visibility

55/100

Business Details

Specialty: Residential/commercial plumbing, heating, 24/7 emergency
Platform: Wix
Google Rating: 4.4 stars
Google Reviews: ~107
Address: 127 Riverside Dr, Fredericton, NB E3A 3X9
Phone: (506) 458-9420

How Leachmans Plumbing & Heating Compares

See how Leachmans Plumbing & Heating stacks up against the other Fredericton plumbing companies we audited.

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