Salon 791
SEO Visibility Audit
Technical SEO
30
On-Page SEO
25
Content
25
Schema
0
AI Discoverability
0
Social SEO
30
Earned Visibility
30
Overall
20
Summary
Salon 791 has a solid site structure -- 6 service sub-pages, a team page, and testimonials. But none of it is optimized. The testimonials section is a perfect candidate for Review schema (which could earn star ratings in Google search results), but it has no structured data. The static HTML platform makes updates harder than it needs to be. With only 29 Google reviews, they need a review generation strategy alongside their SEO improvements.
Strengths
- ✓6 dedicated service sub-pages -- more granular than most in this group
- ✓Facebook and Instagram presence
- ✓Team page with individual stylist profiles
- ✓Testimonials section -- builds social proof
- ✓Clean address-based name -- '791' matches their street address
Weaknesses
- ✗No meta description on any page
- ✗Zero schema markup -- testimonials lack Review schema
- ✗No Google Analytics or tracking
- ✗Static HTML -- harder to maintain and update than WordPress/CMS
- ✗Only 29 Google reviews -- lowest volume with a website
- ✗Images may lack proper alt text
- ✗No blog or educational content
Score Breakdown
Technical SEO
30/100On-Page SEO
25/100Content
25/100Schema
0/100AI Discoverability
0/100Social SEO
30/100Earned Visibility
30/100Salon Details
Specialty: Hair, esthetics, lash extensions, waxing
Platform: Static HTML
Google Rating: 4.7 stars
Google Reviews: ~29
Address: 791 St Marys St, Fredericton, NB E3G 8S7
Phone: (506) 206-1500
How Salon 791 Compares
See how Salon 791 stacks up against the other Fredericton salons we audited.
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