Fredericton Local Search & AI Visibility
← All Salon Audits

Urban Soul Salon & Spa
SEO Visibility Audit

218 Colonial Heights, Fredericton, NB E3B 5M1(506) 452-9001Custom/WordPressurbansoul.ca
Technical SEO
30
On-Page SEO
25
Content
35
Schema
0
AI Discoverability
0
Social SEO
35
Earned Visibility
55
Overall
26

Summary

Urban Soul has the second-strongest review profile (284 at 4.7) and smart multi-location strategy with dedicated pages for Fredericton, Saint John, and Woodstock. Individual stylist pages capture name searches. But the website had intermittent connection issues during our audit, and like every salon in this group, has zero schema and no meta descriptions. The multi-location setup is a real advantage -- properly optimized, each location page could rank independently for its city.

Strengths

  • ✓284 Google reviews at 4.7 stars -- second strongest review profile
  • ✓Multi-location presence (Fredericton, Saint John, Woodstock) -- captures 3 local markets
  • ✓Individual stylist pages -- builds personal brand and captures name searches
  • ✓Dedicated Fredericton area page -- location-specific landing page
  • ✓Active Facebook with strong community engagement

Weaknesses

  • ✗Website returned connection errors during parts of audit -- potential uptime issues
  • ✗No schema markup on any page
  • ✗No meta descriptions visible
  • ✗Multi-location pages need unique content -- risk of thin/duplicate content
  • ✗Teeth whitening mixed with hair services -- dilutes core messaging
  • ✗No blog or educational content despite being an established brand

Score Breakdown

Technical SEO

30/100

On-Page SEO

25/100

Content

35/100

Schema

0/100

AI Discoverability

0/100

Social SEO

35/100

Earned Visibility

55/100

Salon Details

Specialty: Hair colour, styling, teeth whitening, esthetics
Platform: Custom/WordPress
Google Rating: 4.7 stars
Google Reviews: ~284
Address: 218 Colonial Heights, Fredericton, NB E3B 5M1
Phone: (506) 452-9001

How Urban Soul Salon & Spa Compares

See how Urban Soul Salon & Spa stacks up against the other Fredericton salons we audited.

View Full Comparison Table →

Want This Level of Detail for Your Salon?

Get a free SEO audit of your salon across all 7 categories. Same framework, same scoring, same actionable insights.

Get Your Free AuditCompare Free vs Full Audit

Other Salon Audits

Vibrant Salon & Spa33

Wix | 4.9 stars

Mark Hayward Hair21

Custom static | 4.9 stars

Salon 79120

Static HTML | 4.7 stars