Leading Law
SEO Visibility Audit
Technical SEO
38
On-Page SEO
28
Content
30
Schema
0
AI Discoverability
0
Social SEO
30
Earned Visibility
30
Overall
22
Summary
Leading Law has a reasonable site structure -- 6 dedicated service pages on WordPress with social media links. But the execution has critical bugs: broken lawyer profile links, duplicate content blocks, and missing meta data everywhere. Their 15 Google reviews put them well behind competitors. The broken links are the most urgent issue -- potential clients clicking on a lawyer profile and landing on a dead page is worse than having no link at all.
Strengths
- ✓WordPress platform with clean URL structure
- ✓6 dedicated service pages -- one for each practice area
- ✓Social presence on Facebook, Instagram, and LinkedIn
- ✓Member of Fredericton Chamber of Commerce -- local authority signal
Weaknesses
- ✗No title tag or meta description on any page
- ✗Zero schema markup
- ✗Duplicate content -- 'Our Legal Practice Areas' section appears twice on homepage
- ✗Broken team profile links (some link to 'http://v' instead of proper URLs)
- ✗No Google Analytics or Tag Manager detected
- ✗Fewest Google reviews in the group (15) -- weak review profile
- ✗No blog or educational content
Score Breakdown
Technical SEO
38/100On-Page SEO
28/100Content
30/100Schema
0/100AI Discoverability
0/100Social SEO
30/100Earned Visibility
30/100Firm Details
Specialty: Family law, real estate, business law, personal injury, wills, litigation
Platform: WordPress
Google Rating: 4.5 stars
Google Reviews: ~15
Address: 839 Aberdeen St, Fredericton, NB E3B 1S9
Phone: (506) 444-6555
How Leading Law Compares
See how Leading Law stacks up against the other Fredericton law firms we audited.
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