Leading Law
SEO Visibility Audit
Technical SEO
38
On-Page SEO
28
Content
30
Schema
0
AI Discoverability
0
Social SEO
30
Earned Visibility
30
Overall
22
Summary
Leading Law has a reasonable site structure, 6 dedicated service pages on WordPress with social media links. But the execution has critical bugs: broken lawyer profile links, duplicate content blocks, and missing meta data everywhere. Their 15 Google reviews put them well behind competitors. The broken links are the most urgent issue, potential clients clicking on a lawyer profile and landing on a dead page is worse than having no link at all.
Strengths
- ✓WordPress platform with clean URL structure
- ✓6 dedicated service pages, one for each practice area
- ✓Social presence on Facebook, Instagram, and LinkedIn
- ✓Member of Fredericton Chamber of Commerce, local authority signal
Weaknesses
- ✗No title tag or meta description on any page
- ✗Zero schema markup
- ✗Duplicate content, 'Our Legal Practice Areas' section appears twice on homepage
- ✗Broken team profile links (some link to 'http://v' instead of proper URLs)
- ✗No Google Analytics or Tag Manager detected
- ✗Fewest Google reviews in the group (15), weak review profile
- ✗No blog or educational content
Score Breakdown
Technical SEO
38/100On-Page SEO
28/100Content
30/100Schema
0/100AI Discoverability
0/100Social SEO
30/100Earned Visibility
30/100Firm Details
Specialty: Family law, real estate, business law, personal injury, wills, litigation
Platform: WordPress
Google Rating: 4.5 stars
Google Reviews: ~15
Address: 839 Aberdeen St, Fredericton, NB E3B 1S9
Phone: (506) 444-6555
How Leading Law Compares
See how Leading Law stacks up against the other Fredericton law firms we audited.
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