Melanson Law
SEO Visibility Audit
Technical SEO
45
On-Page SEO
40
Content
50
Schema
5
AI Discoverability
3
Social SEO
35
Earned Visibility
50
Overall
33
Summary
Melanson Law has the best content strategy in this group -- a real blog, dedicated service pages, and three location pages. Their perfect 5.0 Google rating and 30+ years of history give them serious authority. But the WordPress site has no schema, no meta descriptions, and no analytics. They have the content foundation that every other firm in this list is missing. Adding schema and meta descriptions would be quick wins with outsized impact.
Strengths
- ✓Perfect 5.0 Google rating -- highest in this group
- ✓15+ pages with dedicated service pages for each practice area
- ✓Active blog with SEO-focused content (e.g., 'Fredericton Law Firm Receives 5-Star Reviews')
- ✓Three office locations (Fredericton, Moncton, Saint John) -- multi-location SEO opportunity
- ✓30+ years in practice -- strong authority signal
- ✓Facebook and Instagram presence
Weaknesses
- ✗No meta description despite being on WordPress
- ✗No LocalBusiness or LegalService schema markup
- ✗Duplicate navigation in page code -- template issue
- ✗No Google Analytics or Tag Manager detected
- ✗No llms.txt or AI crawler directives
- ✗Location pages exist but lack structured data for each office
Score Breakdown
Technical SEO
45/100On-Page SEO
40/100Content
50/100Schema
5/100AI Discoverability
3/100Social SEO
35/100Earned Visibility
50/100Firm Details
Specialty: Personal injury, medical malpractice, slip and fall
Platform: WordPress
Google Rating: 5 stars
Google Reviews: ~30+
Address: 703 Brunswick St, Fredericton, NB E3B 1H8
Phone: (506) 453-1960
How Melanson Law Compares
See how Melanson Law stacks up against the other Fredericton law firms we audited.
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