Raven Performance
SEO Visibility Audit
453 Westmorland St, Fredericton, NB E3B 3M8(647) 939-1337WordPress (SiteGround hosting, Yoast SEO)ravenperformance.co/
Technical SEO
68
On-Page SEO
70
Content
55
Schema
55
AI Discoverability
5
Social SEO
40
Earned Visibility
20
Overall
35
Summary
Raven Performance is the newest agency in this group and it shows. Their WordPress build is clean and their schema is slightly above Yoast defaults with the AboutPage type. But their homepage meta title targets Toronto, not Fredericton, and their phone number is a Toronto area code. Zero Google reviews and no local business schema means Google has almost no reason to surface them for Fredericton searches. They need to pick a lane and commit to local signals.
Strengths
- ✓Organization schema includes sameAs for Facebook, logo, and company name
- ✓GA4 tracking active via MonsterInsights
- ✓Good meta description with location keywords (Toronto and Fredericton)
- ✓SiteGround optimizer for CSS/JS combining and performance
- ✓Twitter Card markup properly configured
- ✓Yoast schema includes AboutPage type (slightly better than just WebPage)
- ✓LGBTQ+ owned positioning is a genuine differentiator in the market
Weaknesses
- ✗Zero Google reviews for a business founded in 2024. Understandable for age but still a gap
- ✗No llms.txt file for AI discoverability
- ✗Meta title says 'Toronto' not 'Fredericton'. Homepage title reads 'Boutique & Independent Performance Marketing Agency | Toronto'
- ✗Only one social profile (Facebook) linked in schema. No Instagram, LinkedIn, or X/Twitter
- ✗Phone number is a Toronto area code (647) which undermines local Fredericton credibility
- ✗Schema has no LocalBusiness type, no address, no phone, no service area
- ✗Founded in 2024, very limited track record and case study depth
Score Breakdown
Technical SEO
68/100On-Page SEO
70/100Content
55/100Schema
55/100AI Discoverability
5/100Social SEO
40/100Earned Visibility
20/100Agency Details
Specialty: Performance marketing, digital advertising, PPC, social media, SEO, digital strategy consulting
Platform: WordPress (SiteGround hosting, Yoast SEO)
Google Rating: N/A stars
Google Reviews: ~0
Address: 453 Westmorland St, Fredericton, NB E3B 3M8
Phone: (647) 939-1337
How Raven Performance Compares
See how Raven Performance stacks up against the other Fredericton marketing agencies we audited.
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