Coastline Pizza & More
SEO Visibility Audit
Technical SEO
30
On-Page SEO
35
Content
10
Schema
5
AI Discoverability
0
Social SEO
28
Earned Visibility
35
Overall
20
Summary
Coastline has the best on-page SEO in the group -- they actually wrote a meta description with keywords. But they are undermined by two live domains splitting their authority, empty schema fields that are worse than no schema, and a Squarespace default that blocks every AI crawler. They are actively preventing AI systems from reading their site.
Strengths
- ✓Best meta title and description of the group -- actually has keywords
- ✓Tied for highest Google rating (4.7 stars)
- ✓Connected to 11th Mile restaurant (Chef Peter Tompkins) -- authority signal
Weaknesses
- ✗Two live domains splitting authority (coastlinepizza.ca and coastlinepizzamore.ca)
- ✗LocalBusiness schema exists but address and hours are EMPTY strings
- ✗robots.txt blocks ALL major AI bots (Squarespace default)
- ✗No Google Analytics or any tracking
- ✗Only 7 pages total
- ✗Instagram not linked from website despite having an active account
Score Breakdown
Technical SEO
30/100On-Page SEO
35/100Content
10/100Schema
5/100AI Discoverability
0/100Social SEO
28/100Earned Visibility
35/100Business Details
Cuisine: Detroit-style pizza, Italian-American
Platform: Squarespace
Google Rating: 4.7 stars
Google Reviews: ~55
Address: 77 Westmorland St, Fredericton, NB
Phone: (506) 459-3781
How Coastline Pizza & More Compares
See how Coastline Pizza & More stacks up against the other Fredericton pizza restaurants we audited.
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