Luna Pizza
SEO Visibility Audit
Technical SEO
38
On-Page SEO
18
Content
12
Schema
8
AI Discoverability
5
Social SEO
35
Earned Visibility
42
Overall
23
Summary
Luna Pizza has the strongest brand history in the group (53 years) and decent review volume, but their Wix website is essentially a template that was never properly set up. No meta descriptions, no schema, no analytics, and placeholder content still indexed. The domain has authority from age and links, but the site is doing nothing with it.
Strengths
- ✓53 years in business (since 1973) -- strong brand recognition
- ✓168 Google reviews at 4.2 stars -- decent review volume
- ✓Facebook and Instagram presence with some activity
Weaknesses
- ✗No meta descriptions on any page -- Google is guessing what to show
- ✗Zero LocalBusiness or Restaurant schema -- invisible to structured search
- ✗12 placeholder Wix product pages still indexed ('i-m-a-product' slugs)
- ✗No Google Analytics or any tracking -- flying completely blind
- ✗Only 5 real content pages on the entire site
- ✗Title tag is 'HOME | Luna Pizza' -- no location keywords
Score Breakdown
Technical SEO
38/100On-Page SEO
18/100Content
12/100Schema
8/100AI Discoverability
5/100Social SEO
35/100Earned Visibility
42/100Business Details
Cuisine: Montreal-style stone-baked pizza
Platform: Wix
Google Rating: 4.2 stars
Google Reviews: ~168
Address: 91 York St, Fredericton, NB
Phone: (506) 455-4020
How Luna Pizza Compares
See how Luna Pizza stacks up against the other Fredericton pizza restaurants we audited.
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