Gisele's Pizzeria
SEO Visibility Audit
Technical SEO
35
On-Page SEO
28
Content
15
Schema
10
AI Discoverability
5
Social SEO
30
Earned Visibility
40
Overall
23
Summary
Gisele's has the best technical foundation in the group -- WordPress with Yoast, GA4 tracking, and the most pages. But they are not using any of it. Yoast is installed but meta descriptions are blank. They have multiple locations but no location pages. Demo content from the theme is still indexed. The tools are there; the execution is missing.
Strengths
- ✓Most pages of any site in the group (11 real pages)
- ✓WordPress with Yoast SEO installed (has the tools, not using them)
- ✓GA4 tracking active via MonsterInsights
Weaknesses
- ✗No meta description despite having Yoast SEO installed
- ✗No LocalBusiness or Restaurant schema -- Yoast only outputs WebPage
- ✗7 demo portfolio pages from 2016 still indexed (theme junk)
- ✗WordPress core, plugins, and theme are all outdated
- ✗No location-specific pages for Southside/Northside/Oromocto locations
- ✗No blog content at all
Score Breakdown
Technical SEO
35/100On-Page SEO
28/100Content
15/100Schema
10/100AI Discoverability
5/100Social SEO
30/100Earned Visibility
40/100Business Details
Cuisine: Pizza, burgers, subs, poutines
Platform: WordPress
Google Rating: 4.4 stars
Google Reviews: Unknown
Address: Southside, Fredericton, NB
Phone: See website
How Gisele's Pizzeria Compares
See how Gisele's Pizzeria stacks up against the other Fredericton pizza restaurants we audited.
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