RustiCo / King West Brewing
SEO Visibility Audit
Technical SEO
28
On-Page SEO
25
Content
18
Schema
5
AI Discoverability
3
Social SEO
30
Earned Visibility
48
Overall
22
Summary
Rustico has the broadest third-party presence thanks to the brewery angle -- they show up on beer directories, tourism sites, and OpenTable. But their website has the typical Squarespace gaps: likely missing meta descriptions, minimal schema, and AI bots probably blocked. Their dual identity (restaurant + brewery) is an untapped SEO advantage that could capture two keyword categories.
Strengths
- ✓Most diverse online presence -- listed on OpenTable, BeerAdvocate, CraftAlcoholNB, Chamber of Commerce
- ✓Dual identity (restaurant + brewery) captures two search categories
- ✓Most content pages in the Squarespace group (10 pages including separate lunch/dinner menus)
Weaknesses
- ✗Trailing pipe character in homepage title tag (template artifact)
- ✗Both / and /home/ indexed -- duplicate content
- ✗Meta descriptions likely missing (Google pulling body text from pages)
- ✗Social handles inconsistent (Facebook: Rusticofredericton, Instagram: kingwestbrewingco.rustico)
- ✗Lowest Google rating in the group (4.0 stars)
- ✗Squarespace likely blocking AI crawlers by default
Score Breakdown
Technical SEO
28/100On-Page SEO
25/100Content
18/100Schema
5/100AI Discoverability
3/100Social SEO
30/100Earned Visibility
48/100Business Details
Cuisine: Neapolitan wood-fired pizza, craft brewery
Platform: Squarespace
Google Rating: 4 stars
Google Reviews: ~108 (TripAdvisor)
Address: 304 King St, Fredericton, NB
Phone: (506) 451-3473
How RustiCo / King West Brewing Compares
See how RustiCo / King West Brewing stacks up against the other Fredericton pizza restaurants we audited.
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